Understand what you are solving

Understand exactly what you are designing for. Improve the knowledge of it continuously and step back to check if you are still on track.

Explore and create solutions

Don’t just execute on requirements, build understanding and confidence of your solutions to delivery actual value.

Be ambitious but lean

Look at small pieces of your knowledge to iterate and learn fast.

Own the outcomes of your work

Achieve the impact you worked for. Iterate, track and align everyone in the team until the goal is achieved.

Think bigger

Design for progressively reveal power and flexibility.

Don’t reinvent the wheel

Follow established patterns and best practices to avoid confusion until you have enough confidence to do otherwise.

Design for humans

We design to make life of humans easier. Build connection between users and the application and speak their language.

Focus on the outcome

Figma file or a user flow is not the final goal. Take ownership over the delivery with pride.