Existing Intercom articles :

https://intercom.help/bsport-helpcenter/en/articles/5370140-facebook-pixels-bsport-google-tag-manager

https://intercom.help/bsport-helpcenter/en/articles/3720389-google-tag-manager-integration

<aside> 🚨 If you have already put your Pixel ID in the backoffice, you don’t need to add Facebook tags on GTM. If you do, there will be duplicates.

</aside>

TROUBLESHOOTING

• Duplicates in Facebook Ads Manager : if you have duplicates in events, there may be the Pixel ID in the backoffice. In that case, you should delete it or delete your GTM tags with Facebook. There may also be a tag linked to the Meta Pixel with the tag type “Custom HTML” on GTM : this tag enables you to use the Meta Pixel from GTM without having to create a tag for each event but you won’t be able to choose your parameters.

  

  If there are both a custom HTML tag linked to a Meta Pixel and a GTM tag linked to Facebook pixel for a specific event, you will need to delete one of them.

  

WHAT YOU NEED

For this tutorial you will need :

• A Google Tag Manager account
• or a Facebook Business Manager account, which gives access to Facebook Pixels
• A bsport account
• Link your Google Tag Manager account and bsport

To link your GTM account to bsport, you can find the GTM ID on your GTM account :

Then, go to your bsport platform as an admin. You must enter your Google Tag Manager ID in Settings > General > Google Tag ID :

Now your GTM is linked to bsport and you can follow the data.